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BUSINESS STRATEGY

How to assess and manage business risk as you scale

Growing companies face a paradox: the risks that could damage the business grow faster than the systems to manage them. A risk that was manageable at 15 people — key person dependency, client concentration, single supplier — becomes existential at 80 people if it hasn't been addressed.

Start with a risk inventory. In one session, map the risks in four categories: operational (what single points of failure exist in your delivery?), financial (what would happen to cash flow if your top client left?), people (who holds critical knowledge or relationships that can't be transferred?), and market (what competitive or regulatory changes could structurally damage your business model?).

Don't try to eliminate all risk — that's not business, that's inertia. The goal is to identify which risks are large enough to be existential and address those first. A company with 60% revenue from one client, no written contracts, and a delivery team with no backup has three major risks that compound each other.

Client concentration is the most common and underestimated risk in Indian SMEs. If your top client is above 30% of revenue, you are operationally dependent on their goodwill. The fix is not to suddenly lose that client — it's to systematically build other revenue while you still have the luxury of time.

Scenario planning is underused. Ask: what would happen to our business if our top client churned tomorrow? If our key person left? If a major competitor entered our market with 50% lower pricing? Run through the scenario and build contingency plans now, when you're not under pressure.

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